The style of interview is conversational. We'll interview Todd and Wes together on camera at Redstitch. Very little, if any, of this footage will be used since we are conveying a story on the visual side of this video.
For the visuals I see this being a day in the life of Redstitch. We will follow Todd and Wes from their homes saying goodbye to families and traveling to work separately. We can include any traditional stops along the way (Wes' Dr. Pepper stop at the country store). Todd dropping off his son at day care.
At Redstitch we'll see employees arriving at work, settling in. A great scene will be the staff huddle talking about the Q of the day. Here we can get some great shots of the staff and show some of the relational aspects of the job. Of course we will include the office dog, Micah, as well. We will use the conference room to communicate some of the complexities of what Redstitch does via visuals of white board. Some really we'll drawn diagrams will do the trick. We will also stage a client meeting as well. This will break up the focus on just the company and show a bit of how Redstitch works to help clients.
Of course we'll also showcase the huddle rooms. This is a nice contrast to the larger common work space and will create more visual variety.
As the video ends we will use the break room and showcase beer Friday. We'll use some tight close ups of the tap, but move the social part back out into the common work space. We'll have staff hanging out playing shuffle board together. This is another great way to show the staff's family value as coworkers.
The final shot will be Todd and Wes closing shop. It'll be dark outside. We see them turning off lights, locking up and then the camera framing up on the logo sign by the door as the final shot.
With a $10,000 budget we'll be able to afford a crew, which provides more complex lighting set ups in a safe manner. It also affords a grip truck with a much higher quality of lighting gear. Essentially this is the best way to provide a "movie" look for a cooperate video. Of course this will set Redstitch apart from other middle budget cooperate videos. This will also help show high end clients just how serious Redstitch is in the digital media market from a visual perspective. This video will probably be the first thing most clients look at when visiting the company's site and will create a high view of the Redstitch brand.
Another important part of this budget is the music licensing. It's easy to find generic corporate sounding music online at a low cost, but this is always perceived as cheesy. Quality music licensing is not cheap, but is well worth the investment. With the correct license we avoid any type copyright infringements and tasteful music that is timeless in feel.
Total budget of $10,000 includes: creative development, gear rental, crew, two days of shooting, editing, color grade, music licensing, and sound design for the final video.
I'm excited to work with the Redstitch team. You all have a great vision and a strong story that sets you apart from your competitors. I really think producing a high quality film that shares your story will help potential clients better understand not just what you do, but why you do it. I look forward to working with you guys.
Below is a recent project I directed with a $10,000 budget. The client liked it so much I was asked to cut it down into a 30 second commercial for use in the television market as well.